NEWS
LOOK FOR THIS LOGO FOR GENUINE JAPANESE WHISKY
By Susan Lewis
26-8-2025
Source: Japan Spirits & Liqueurs Makers Association
The Japan Spirits & Liqueurs Makers Association (JSLMA) has announced the adoption of a new logo to reinforce its industry standards regarding whisky production, first established in February 2021.
The move will mean Japanese brands which meet the industry standard, including major producers such as Suntory, will feature the logo on their bottles.
The move is part of a wider push by the JSLMA to raise awareness of Japanese whisky both in the domestic market and abroad via a new potential Geographical Indication (GI), which would make it easier for consumers to distinguish Japan's whisky from other types.
As part of its journey to achieve this goal, the JSLMA is aiming to encode its standards into a legally binding definition.
GI status in Japan is underwritten by the Japanese GI Act which provides intellectual property protection to “products which are high quality and have obtained reputation as a result of unique production methods and natural characteristics of the production area”.
The JSLMA will also consult with the Japan National Tax Agency on the establishment of the enhanced “labelling standards for the manufacturing process and quality of Japanese whisky”.
Leading Japanese whisky maker Suntory said he JSLMA logo is a significant milestone for improving transparency and they welcome their efforts to continue to protect the incredible reputation of Japanese Whisky around the world.
They also said that Suntory will gradually be incorporating the JSLMA logo into their Japanese whiskies in key markets as early as end of this year.
(the writer can be contacted at: info@thewinechronicle.com)
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