NEWS
MAISON MARTELL LAUNCHED 60YO COGNAC TO MARK SINGAPORE’S 60th BIRTHDAY
By Susan Lewis
5-8-2025
Source: Maison Martell
French Cognac maker Maison Martell has dug deep into its historic reserves to create a special limited-edition 60-Year-Old Cognac in honour of Singapore’s 60th birthday.
The Cognac is drawn from the Founder’s Reserve — a collection of the house’s rarest eaux-de-vie, aged in casks and demijohns — explained Master Blender Aldrick Dehec.
Dehec was in town to launch the “once-in-a-generation collectable”, making it one of the most exclusive releases in Martell’s history.
“In crafting this Cognac, I sought to create a blend as emblematic as Singapore can be,” said Christophe Valtaud, the ninth Cellar Master at Martell, in a press release. “It has a unique power worthy of the finest and rarest eaux-de-vie from the Founder’s Reserve.”
“The youngest eaux-de-vie in this bottle is from 1965, making it 60 years old. Others are over a century old,” he said.
Only 12 bottles are produced, each housed in a handcrafted case fashioned from refined oak wood and enhanced with engraved gold-coloured metal — reflecting both the modern elegance of Singapore and the timeless artistry of Maison Martell.
The decanter is a work of art in its own right, paying homage to Singapore’s national flower, Vanda Miss Joaquim, etched in 19-carat gold on the Baccarat crystal decanter. The delicate artwork is complete with vines and grapes, evoking the sun-drenched vineyards of Cognac.
Each bottle is priced at SGD45,000 (USD35,000) and is available exclusively to members of Le Cercle by Pernod Ricard.
Martell’s connection with Singapore dates back to 1871, when the first shipment of Martell Cognac arrived in the country.
An archival ledger from a London supplier, dated 3 Nov, 1871, documents the shipment of 200 cases. The consignment was routed via Kallenbach & Kemig to Poisson & Co, based in Singapore. At the time, the price was recorded as 21 shillings per bottle, equivalent to approximately £158 (USD211) in today’s money.
(the writer can be contacted at: info@thewinechronicle.com)
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