NEWS
JAPANESE WHISKY MAKERS TO TAKE COLLECTIVE ACTION TO COMBAT COUNTERFEITERS
By Siulan Law Mathews DipWSET
7-8-2025
Source: Unsplash
Representatives from Japan’s leading whisky distilleries convened this month in Tokyo to unveil a collective anti-counterfeiting strategy.
At the heart of the response is the implementation of blockchain-based tracking systems integrated into product packaging.
Each bottle will carry a unique digital certificate, enabling buyers and customs officials to verify authenticity through smartphone apps.
This system aims to close loopholes exploited by counterfeiters who replicate labels and packaging with increasing sophistication.
The industry’s unified stance represents a shift from prior, more fragmented approaches to intellectual property protection.
There have been alarming reports from distributors and retailers in North America and Europe about the prevalence of fake Japanese whisky bottles, often sold at premium prices.
Industry insiders warn that counterfeit spirits not only endanger consumers but also erode trust in Japanese brands known for meticulous quality and craftsmanship.
The Japan Spirits Association, which coordinated the effort, also announced plans for tighter cooperation with customs agencies worldwide.
Enhanced training programs for border inspectors and deployment of AI-assisted scanning technologies are part of the multi-layered approach to intercept fake products before they reach store shelves.
Distillers participating in the program stressed the importance of maintaining brand integrity while preserving the traditional aesthetics of their packaging.
The technology has been designed to be discreet yet effective, blending seamlessly with existing design elements without detracting from consumer experience.
The counterfeiting crisis has highlighted vulnerabilities in the global supply chain and the challenges faced by premium spirits exporters.
Japanese distilleries have seen rapid growth in overseas demand over the past decade, which, while positive economically, has also increased exposure to fraudulent activities.
Experts suggest that the success of Japan’s collective action could serve as a model for other spirits industries confronting similar issues, especially in categories where high-end products command significant premiums.
Looking ahead, stakeholders anticipate that this comprehensive anti-counterfeit framework will not only safeguard consumers but also reinforce Japan’s position as a global leader in whisky production.
The industry is optimistic that combining traditional craftsmanship with cutting-edge technology will preserve its legacy in an increasingly complex market environment.
(the writer can be contacted at: info@thewinechronicle.com)
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