NEWS
AUSSIE WINE EXPORTS TO CHINA GREW 123% IN H1 2025
By Siulan Law Mathews DipWSET
31-7-2025
Source: Wine Australia
Australian wine exports to mainland China grew 123 percent year-on-year, reaching AUD893 million (USD1.37 billion) in the first half 2025, according to Wine Australia’s latest Export Report. By volume the trade increased 162 percent to 85 million litres.
Overall, Australian wine exports increased by 13 percent in value to AUD2.48 billion and 3 percent in volume to 639 million litres.
It is note-worthy that exports to Hong Kong by value dropped 54 percent to AUD127 million as the city’s role as a transit port for Australian wines to mainland China diminished after Beijing reopened its doors for wine imports from Australia.
Exports to markets outside of mainland China declined by 11 percent in value to AUD1.59 billion and by 6 percent in volume to 554 million litres. The drop was partly attributed to a reduced supply of export-ready wine following three smaller vintages, as well as softer demand in key markets.
Exports to Southeast Asia was the only bright spot during the period, by volume there is a growth of 4 percent, driven by an increase in the volume of shipments to Thailand, Singapore, and Malaysia.
While there is year-to-year volatility in this region due to the emerging nature of the wine category, exports have grown by an average rate of 6 percent in volume per year since 2020.
Wine Australia’s Market Insights Manager, Peter Bailey, cautioned that growth is beginning to level off: “The quarter ended June 2025 was 35 percent smaller in value than the same quarter in the previous year. This indicates that the level of exports to mainland China may be normalising after the initial re-stocking phase.”
Despite the rebound, Bailey noted that Chinese demand remains significantly below previous highs. “The return of mainland China offers a valuable market, with global wine consumption at its lowest level since 1961. However, it has only had a small impact on total export volume, as the volume shipped to mainland China is half of what it was at its peak in 2018,” he said.
“The market is now only a third of the size it was in 2019. In the past 12 months, imports from France, Italy, Spain, and Chile have all declined,” he added.
The top destinations by value for Australian wines in H1 2025 were:
• Mainland China, up 123 percent to AUD893 million,
• United Kingdom, down 1 percent to AUD350 million,
• United States, down 12 percent to AUD314 million,
• Canada, up 7 percent to AUD157 million, and
• Hong Kong, down 54 percent to AUD127 million.
The top destinations by volume were:
• United Kingdom, down 6 percent to 204 million litres,
• United States, down 10 percent to 111 million litres,
• Mainland China, up 162 percent to 85 million litres,
• Canada, down 10 percent to 61 million litres, and
• New Zealand, down 9 percent to 25 million litres.
(the writer can be contacted at: info@thewinechronicle.com)
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