NEWS
HK INTL WINE & SPIRITS FAIR WILL OPEN 6-9 NOV WITH SPECIAL FOCUS ON CHINESE BAIJIU
By Staff Reporter
3-11-2025
Source: Hong Kong Tourism Board
The 17th edition of the Hong Kong International Wine & Spirits Fair will open from 6–8 November 2025 at the Hong Kong Convention and Exhibition Centre.
Organised by the Hong Kong Trade Development Council, the fair is one of Asia’s leading trade events for the wine and spirits industry.
This year’s show will bring together hundreds of international exhibitors to showcase a diverse range of fine beverages from around the world, as well as wine-related products and services.
The Hong Kong government reduced liquor duty last year with a view to boost the city’s spirits trade.
Riding on this development, this year’s fair will feature a rich and diverse selection of spirits. The “World of Spirits” zone will feature a wide array of products from different origins, including offerings from over 10 countries including Chinese Mainland, Ireland, Russia and Australia.
A special spotlight will be placed on Chinese Baijiu, including Guizhou Maotai, Luzhou Laojiao and other celebrated names. The fair will also shine a spotlight on homegrown power, featuring locally crafted spirits that reflect the region’s unique terroir and innovation.
In addition to a comprehensive selection of old-world and new-world wines, the fair will present an unparalleled showcase of low/no-alcohol alternatives, catering to the evolving preferences of today’s consumers and buyers.
Masters of Wine including Debra Meiburg MW, Jennifer Docherty MW and Xing Wei MW will lead a series of masterclasses, share their expertise and elevate the fair’s professional image within the industry.
There will also be daily seminars on cutting-edge topics, tasting sessions featuring red, white, sake, spirits and baijiu, and symbolic industry awards ceremonies celebrating excellence across the sector.
The 3-day fair will be open exclusively to trade buyers for the first two days. On the final day, a designated area will be opened to the public, allowing local wine and spirits enthusiasts to engage with exhibitors and explore retail sales opportunities.
Additionally, a series of talks, seminars, and tasting sessions will be available to the public on 8 November.
The previous year's Hong Kong International Wine & Spirits Fair attracted over 8,200 trade buyers from 61 countries and regions. Over 10,000 members of the public visited on the public day to enjoy fine wine and spirits from around the globe.
(the writer can be contacted at: info@thewinechronicle.com)
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