NEWS
JAPAN’S KIRIN CONSIDERING TO SELL FOUR ROSES BOURBON
By Staff Reporter
28-10-2025
Source: Four Roses Bourbon
Japanese drinks giant Kirin Holdings is considering to sell its Four Roses Bourbon brand for USD1 billion.
The Financial Times reported that the company has been working with advisers from UBS for the sales of the brand, which it acquired through the takeover of the Seagram’s drinks empire from Diageo and Pernod Ricard in 2002.
It was reported that there has been interest from potential buyers in recent weeks, with first-round bids likely to come in November.
Kirin Holdings is a conglomerate that owns a beverage and beer business and also has a large pharmaceuticals subsidiary called Kyowa Kirin.
It is understood that Kirin wishes to focus on its pharmaceutical business while at the same time refocusing its drinks empire on the Kirin beer brand and Japanese Fuji whisky label, plus the Lion group in Australasia.
(the writer can be contacted at: info@thewinechronicle.com)
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