NEWS
PENDFOLDS TOPS BEST SELLING WINES IN CHINA’S JD.COM AS DOMESTIC BRANDS ALSO BREAK RANKS
By Staff Reporter
5-2-2026
Source: JD.com
JD.com, one od China’s leading online retail platforms, has released its 2025 wine transaction league table, highlighting the dominance of imported wines as consumers also starting to accept domestic brands.
Australian brand Penfolds retained the top position in overall sales, driven by strong demand for its core BIN series in gifting and high-end consumption.
Domestic Chinese brands Changyu and Great Wall ranked second and third, maintaining their positions as the top-performing Chinese wine brands nationwide.
Rounding out the top 10 are international names including Lafite (France), Montes (Chile), Yellow Tail (Australia), and locally branded imported wines Geothim, Luosong and Xuantang.
Notably, Tonghua broke into the ranking, signaling growing consumer acceptance of domestic Chinese wines from regions outside of the the Helan Mountain East Foothill region.
Tonghua is a wine producing area in northern China bordering North Korea.
According to platform data, imported wines still account for more than 70 percent of total sales, with Australia, France, and Chile as the top three source of imported wines.
Meanwhile, mid-range wines priced between RMB100 and 300 dominate daily and family consumption, while high-end bottles over RMB800 yuan saw rapid growth during major festivals.
Bulk-case purchases and gift sets remained the most popular formats, while white and sparkling wines posted faster growth as consumer preferences diversified.
TOP TEN BEST SELLING WINES IN JD.COM IN 2025
1. Penfolds 奔富 (Australia)
2. Changyu 張𥙿 (China)
3. Greatwall 長城 (China)
4. Lafite 拉菲 (France)
5. Luosong 露頌 (Imported)
6. Xuantang 軒唐 (Imported)
7. Montes 蒙特斯 (Chile)
8. Yellow Tail 黃尾袋鼠 (Australia)
9. Geothim 歸星 (Imported)
10. Tonghua 通化 (China)
(the writer can be contacted at: info@thewinechronicle.com)
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