The Wine Chronicle 《品醇集》

THIS WEBSITE USES COOKIES TO ANALYSE TRAFFIC, YOU AGREE TO THIS BY CONTINUING.


TRENDING 最新消息 FOCUS 中文焦點 MISSION 公司宗旨 ABOUT US 關於我們 CONTACT 聯絡方法

NEWS

AMBITIOUS PLAN: CHINA’S NINGXIA TO QUADRUPLE WINE OUTPUT VALUE BY 2025

By Tony Zhu

15-10-2020



Source: Ningxia Autonomous Region Government

China’s Ningxia wine region has unveiled an ambitious development plan aiming at doubling annual output value in two years to RMB50billion (USD7.4b) and quadrupling by 2025 to reach RMB100b (USD14.8b).

Outlined in the “Ningxia Wine Industry Development Report” released recently, the plan will see the region in northwestern China develop into a high-value, high-quality and high-tech wine producing area.

The plan will also see the emergence of 10 world-class wine brands, 20 leading wine-making enterprises in 5 major winery clusters in Ningxia.

The report said that at the end of 2019, Ningxia had 496,000mu (33,066 hectares) of farmland under vine, producing 130 million bottles of wine annually with an output value of RMB26.1b.

In its ambitious plan, the region hopes to expand area under vine to reach more than 600,000 mu (40,000 hectares) by 2022, producing 200 million bottles annually with an output value of RMB50b.

And by 2025, it is expected that area under vine will reach one million mu (66,666 hectares), producing 300 million bottles annually with an output value of RMB100b.

According to the report, Ningxia currently has 211 wineries, among them 92 are operating and 119 are under construction.

The report did not mention whether the region has secured financial support from the central government for this ambitious development plan.

But it said Ningxia will become a pilot zone for enhancements of China’s viticultural and wine-making technologies as well as quality standardisations.

Securing the status as a pilot zone can be seen as a policy support from the central government which always comes with financial backing.

In June this year, Chinese President Xi Jinping paid a visit to a Ningxia winery as part of his 3-day trip to grasp the latest developments in the Ningxia autonomous region.

His visit boosted morale of China’s wine-making industry which has been hit hard by the COVID-19 pandemic on top of fierce competition from imported wines and ever-increasing production costs.

(the writer can be contacted at: info@thewinechronicle.com)

ALL RIGHTS RESERVED

**IF YOU THINK THE WINE CHRONICLE IS WORTH SUPPORTING, PLEASE MAKE A DONATION TO HELP US IMPROVE AND CONTINUE OUR WORK**

One-off Donation
Or You Can Donate Monthly

TRENDING│ FOCUS│ MISSION│ ABOUT US│ CONTACT