INDIA ON WINE MAP: FIRST INDIAN BULK WINE SHIPMENT TO THE UK
By Staff Reporter
The first ever shipment of bulk wine from India to the UK will arrive this month ready for the busy Christmas on-trade season.
Imported by a joint venture between Kingsland Drinks and Indian wine producer Soul Tree, the wines will be bottled, packed and distributed from Kingsland Drinks full-service site in Irlam in Greater Manchester.
The new joint venture will launch Soul Tree Red and Soul Tree White, designed to meet the house wine price point on Indian restaurant wine lists, and join the brand’s existing varietal range of Sauvignon Blanc, Rosé and Cabernet Sauvignon.
Ed Baker, managing director at Kingsland Drinks, said: “We believe there is a clear market opportunity for Indian wine, especially in the Indian restaurant sector.”
Adam Marshall, buying controller at Kingsland, said: "India is now officially on the map as a bulk wine producer, and we're excited to lead the way by bringing Soul Tree wines in bulk directly to the UK on-trade."
Alok Mathur, co-founder and director of Soul Tree wines, noted: “The collaboration builds on our existing varietal range and offers the opportunity to grow our footprint even more so in the UK.”
According to Kingsland, it was the first company in the UK to import and fill wine in bulk in the 1960s. Today it has an experienced buying team comprising eight specialists who source and manage a broad selection of wines from over 100 suppliers covering 15 countries.
Soul Tree Wines is founded by two Oxford MBA graduates, the company aims at creating a global consumer brand that puts Indian wine on the map and change the way people enjoy curry.
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