NEWS
1ST OCTOBER SAKE DAY CELEBRATED WORLDWIDE
By Staff Reporter
1-10-2019
Today is China’s national day, but to lovers of Sake, it’s also World Sake Day.
Used to be known as Sake Day, it’s an event to pay tribute to Japan’s celebrated drink which has seen phenomenal rise in popularity worldwide in recent years.
In Japan, 1st of October is traditionally the starting date of Sake production in the country. It used to be celebrated only domestically in Japan to mark the start of a new Sake production season.
As Sake gained popularity globally, Sake Day has become an international phenomenon and became to be known as World Sake Day.
Sake distributors and retailers worldwide – from home country Japan to Asian hub Hong Kong, to North American metropolis San Francisco, to European cities London and Bologna and beyond – will hold tasting and food pairing events to promote the unique drink made from fermented rice.
In London, World Sake Day coincided with the Japan Week event held from 23 September to 3 October with promotional activities held at restaurants, bars and venues across the city.
Launched by Foodism magazine, Japan Week is sponsored by The Japan Food Product Overseas Promotion Centre, which is part of a government department responsible for promoting Japanese food and drinks overseas.
The Japanese government has been proactively promoting the country’s cuisines, produce and drinks around the world in recent years.
(the writer can be contacted at: info@thewinechronicle.com)
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